Your plan
SwarmSystem · Website Rebuild Proposal

Your brand is right. Your website does not sell it yet.

Prepared for Chance at LillyBug Home. Austin, TX.

IN SHORT
Overview · What this is

The whole thing, on one screen.

Your website plan for LillyBug Home: a rebuilt site on the brand you already paid for, with the groundwork for the monthly work done at the same time.

$12,500
The whole site, one price
$6,250
Half now, a quarter when you approve the design, a quarter when it is live.
6 weeks
From kickoff to live
$4,997
A month after, if you want it

What you asked for

  • Leads coming in, at a price that works, as soon as possible
  • Real service pages for plumbing and electrical, without paying more for every page
  • A full page for every job you finish, pulled from ServiceTitan
  • Your YouTube videos on the site without anyone doing it by hand
  • Authority from day one against companies like Radiant

What we recommend

The Refresh. One design on your brand, built from sites you like, every page rewritten around what homeowners search for and need to book, booking on every page, and eight new plumbing and electrical pages. While we build it, we set up Domination at no charge, so your Google profile, Google's pay-per-lead ads and your search campaigns are ready the day the site goes live.

After it is live, the lane we would put you on is Swarm Domination at $4,997 a month. That starts when the site does, and it is not part of what you are approving today.

Everything under this is the working. What you said, what we found, every page and what happens to it, and the money line by line.

CHECKED
Step 1 · Checking your pages

We counted every page. All 38 of them.

Pages on your site today
38
Every one of them read, not sampled.
Kept and carried over
35
Their addresses come with them, so nothing Google already trusts is lost.
Coming off the site
3
Listed one by one below, with where each address lands instead.
Written from scratch
8
Pages you do not have today.

Counted off your own sitemap, page by page.

FIXABLE
Step 2 · What's holding it back

7 things we found. All of them fixable.

What we foundSee it
A "We're working on our new website" page is live and open to Google
It is 30 words long and it is listed in your sitemap, so Google is being told it is a real page.
/lp/
Your home page title says HVAC only
The big heading names all three trades, but the title Google shows says heating and cooling. Two of your three trades are hidden in search.
/
Every Schedule button goes to a contact form
There is no way to pick a time. A homeowner with a dead AC fills out a form and waits, or calls the next company.
/contact-us/
Plumbing and electrical have one page each
Heating and cooling has nineteen pages. Plumbing and electrical have one each, so a search like "water heater repair" or "panel upgrade" has nothing to land on.
/plumbing/
What a homeowner needs to decide is buried on your service pages
The price, the reasons to pick you and the booking button sit deep inside each page, after a lot of general reading. The rebuild puts what a homeowner needs first and keeps everything Google needs to trust the page.
/hvac/repair/
22 of the 27 images on your home page have no description
Screen readers and AI tools read those descriptions. The accessibility toolbar on the site does not fix this, and it is not the same as being ADA compliant.
/
Your site gives two different ZIP codes
The business details built into the home page list both 78736 and 78746. Google and the AI tools trust a business less when its details do not match.
/

Every one of these is on your site right now. The links open it.

IN SCOPE
Step 3 · Built around your goals

Your call, turned into scope.

What you saidWhat we are doing about it
"We need we just need leads coming in."Every page gets a way to book, not just a form, and every call is tracked to the page that produced it. The ad groundwork is done during the build, so paid leads can start the week the site goes live.
"I'm limited on my service pages"Eight new plumbing and electrical pages are in this build. After launch, the monthly plan adds new pages every month, all included in its price. You only pay for a page when you want more than your plan adds.
"creating dynamic whole pages around projects would be sick."The site is built with a job page ready. On Domination, every finished job in ServiceTitan becomes its own page with the photos, the story, the town and the service, within two weeks of us getting access.
"there's no manual labor to it."When a new video goes up on your YouTube channel, it gets its own page on your site with the video and a write-up from what was said in it. Nick films, the system does the rest.
"It doesn't look bad, it's on brand."We keep the brand you paid for: the logo, the colors, the look that matches the vans and the uniforms. What changes is how each page is built, so a homeowner finds the answer, the reason to call you, and the button to book, right where they look for them.
"If we need to start slow the first couple of months in order to get things set up so we can go fast"That is the plan. The build weeks are the setup weeks: your Google profile, the pay-per-lead paperwork, the ad plan and the content plan all get done while the site is being built, so launch day starts fast.

Your words, not ours. We wrote them down as you said them.

ESTIMATED
Step 4 · The cost of leaving it

Broken pages don't send an invoice. They just stay quiet.

$6,500 a month
What you pay KickCharge today
Your words on our call.
almost $11,000 a month
With plumbing and electrical pages added
Your words on our call.
6,600
Monthly Austin searches for "plumber austin"
Search Atlas, September 2026. Today no page of yours is built for them.
$103
What one click costs for "emergency plumber austin"
Search Atlas, September 2026. The reason a page that books beats a page that informs.

These are estimates and they are labelled as estimates. We will not put a number in front of you that we cannot show the working for.

ONE PRICE
Step 5 · The short version

One price. The whole site. Done right.

$12,500
The whole site, one price
43 pages, written and built, on your own domain
$6,250
To start
Half now, a quarter when you approve the design, a quarter when it is live.

How it is paid

PaymentAmountWhen
To start$6,250On signature
At design sign off$3,125When you approve the design
At launch$3,125The day the site goes live
The other option, and why we would not take it

The Clone, $5,000

Every real page you have today moved onto a fast site you own, looking and reading exactly as they do today, with the placeholder pages removed and every image described. About three weeks.

It copies the problems too: the same pages where the booking button is buried, the same form instead of booking, the same single page for plumbing and for electrical. You would pay to move the site, then pay again to fix what you moved.

Every page on the list below is included. Want a page that is not on it? It is $300 a page, and we quote it before we build it.

3 rounds of changes are included, and anything past that is $100 an hour, quoted before we touch it.

This price holds until October 25, 2026.

ACCOUNTED
Step 6 · Every page, accounted for

All 46 pages, and what happens to each.

PageAddressWhat happens
Front door/REWRITE
Privacy policy/privacy-policy/PORT
Cookies policy/cookies-policy/PORT
Form thank-you page, open to Google/confirmed/RETIRE
"Working on our new website" placeholder/lp/RETIRE
Your Concierge maintenance plan/maintenance-plans/REWRITE
Heating and cooling, all services/hvac/REWRITE
Plumbing, all services/plumbing/REWRITE
Electrical, all services/electrical/REWRITE
Areas you serve/service-area/REWRITE
Heating and cooling repair/hvac/repair/REWRITE
New heating and cooling systems/hvac/system/REWRITE
Heating/hvac/heating/REWRITE
Furnaces/hvac/heating/furnace/REWRITE
Furnace repair/hvac/heating/furnace-repair/REWRITE
Furnace installation/hvac/heating/furnace-installation/REWRITE
Heat pumps/hvac/heating/heat-pumps/REWRITE
Heat pump repair/hvac/heating/heat-pump-repair/REWRITE
Heat pump installation/hvac/heating/heat-pump-installation/REWRITE
Air conditioning/hvac/air-conditioning/REWRITE
AC repair/hvac/air-conditioning/ac-repair/REWRITE
AC installation and replacement/hvac/air-conditioning/ac-installation/REWRITE
AC maintenance/hvac/air-conditioning/ac-maintenance/REWRITE
Central air/hvac/central-air-conditioning/REWRITE
Ductwork/hvac/duct/REWRITE
Tune-ups/hvac/tune-ups/REWRITE
Indoor air quality/hvac/indoor-air-quality/REWRITE
Emergency heating and cooling/hvac/emergency/REWRITE
Austin/service-area/austin/REWRITE
Tarrytown/service-area/tarrytown/REWRITE
West Lake Hills/service-area/west-lake-hills/REWRITE
Rollingwood/service-area/rollingwood/REWRITE
Barton Creek/service-area/barton-creek/REWRITE
Page list for people/sitemap/RETIRE
Your story/about-us/REWRITE
Financing/financing/REWRITE
Contact and booking/contact-us/REWRITE
Careers/careers/REWRITE
Water heaters, repair and replacementnew pageNEW
Drains and sewernew pageNEW
Leak repairnew pageNEW
Emergency plumbingnew pageNEW
Electrical repairnew pageNEW
Panel upgradesnew pageNEW
EV charger installationnew pageNEW
Emergency electriciannew pageNEW

Nothing is unaccounted for. If it is not on this list, we are not building it.

MAPPED
Step 6a · What it becomes

The map it becomes, address by address.

Every address above lands somewhere on this map. The rows marked TEMPLATE are drawn once and then fill themselves, so the count beside them is not a count of work.

AddressWhat it isHow manyBuilt how
/1HUB
/hvac/{service}/Heating and cooling18TEMPLATE
/plumbing/{service}/Plumbing4TEMPLATE
/electrical/{service}/Electrical4TEMPLATE
/service-area/{place}/Towns you serve5TEMPLATE
/jobs/{job}/A page per finished job0TEMPLATE
/videos/{video}/A page per YouTube video0TEMPLATE
/lp/Placeholder page0CUT

From your own crawl, and what you told us to keep.

ITEMISED
Step 6b · Where the money goes

Where the money goes. All of it.

Design
One design on your brand, built from the examples you like, then every page layout from it
$3,500
Every page you have today, rewritten and rebuilt
Rewritten around what homeowners search for and need to book, with booking on every page
$5,000
Eight new plumbing and electrical pages
Written for what Austin homeowners search, with booking on each one
$2,000
Built for Google and the AI tools
Business details, image descriptions, speed, and a site the AI tools can read
$1,000
The move and the launch
Every old address forwarded; your call tracking, reviews, Nearby Now and forms kept working
$1,000

Every hour we bill is on this page. There is no line called miscellaneous.

INCLUDED
Step 6c · What comes with the partnership

You keep everything Google already trusts.

One design, never an A and a B. You show us sites you like, we build the look and feel from them on your real pages, and we shape it together from there.

Three full rounds of changes are included, each at a set point in the build:

  1. After the first design: the look and feel, so we get the direction right before the rest is built.
  2. After the whole website is built: all of your feedback on every page, in one list.
  3. After those changes: the final tweaks before it goes live.

Each round is one list of everything you want changed, so nothing gets lost between emails. A change past the third round is $100 an hour, quoted before we touch it.

You own the site, the pages, the words and the photos. It sits on your account with your domain in your name, from the first day.

We build with AI, and that is why this moves as fast as it does and costs what it costs. The same tools stay with you afterwards, so adding a town or changing a price is something your office can do without paying anybody.

After launch the site keeps learning: it reads what people actually ask and search, and the pages that bring in calls get more support every month.

PLANNED
Step 7 · The move, without the horror story

The move, without the horror story.

Your current site stays up the whole time. The new one is built beside it and we only point your domain at it once you have seen it and said go.

3 pages come off the site. Their addresses do not go dark. Each one forwards to the page that replaces it, so anybody who saved a link, and Google, still land somewhere real.

TodayWhere it lands
/Front door
/privacy-policy/Privacy policy
/cookies-policy/Cookies policy
/maintenance-plans/Your Concierge maintenance plan
/hvac/Heating and cooling, all services
/plumbing/Plumbing, all services
/electrical/Electrical, all services
/service-area/Areas you serve
/hvac/repair/Heating and cooling repair
/hvac/system/New heating and cooling systems
/hvac/heating/Heating
/hvac/heating/furnace/Furnaces
/hvac/heating/furnace-repair/Furnace repair
/hvac/heating/furnace-installation/Furnace installation
/hvac/heating/heat-pumps/Heat pumps
/hvac/heating/heat-pump-repair/Heat pump repair
/hvac/heating/heat-pump-installation/Heat pump installation
/hvac/air-conditioning/Air conditioning
/hvac/air-conditioning/ac-repair/AC repair
/hvac/air-conditioning/ac-installation/AC installation and replacement
/hvac/air-conditioning/ac-maintenance/AC maintenance
/hvac/central-air-conditioning/Central air
/hvac/duct/Ductwork
/hvac/tune-ups/Tune-ups
/hvac/indoor-air-quality/Indoor air quality
/hvac/emergency/Emergency heating and cooling
/service-area/austin/Austin
/service-area/tarrytown/Tarrytown
/service-area/west-lake-hills/West Lake Hills
/service-area/rollingwood/Rollingwood
/service-area/barton-creek/Barton Creek
/about-us/Your story
/financing/Financing
/contact-us/Contact and booking
/careers/Careers

Every address you have today lands somewhere. None of them are left to 404.

ANSWERED
You asked

What takes so long on the refresh?

About six weeks, and most of it is the writing. Forty three pages get rewritten around what Austin homeowners search for, eight of them brand new, and every old address has to forward to its new one so nothing Google already knows about is lost.

You see your design in week two, built from the sites you told us you like. The groundwork for the monthly work runs at the same time, so none of those six weeks are wasted.

You asked this on the call.

ANSWERED
You asked

Service Titan, do you guys integrate with service?

Yes. We connect to ServiceTitan so finished jobs turn into pages, and so calls can be matched to booked jobs and revenue. Where ServiceTitan already does a job well, like review requests and follow up texts, we use it instead of selling you a second system.

You asked this on the call.

ANSWERED
You asked

Do videos on YouTube, linked back to the website, give a newer company an edge?

Yes, and more than most owners think. The words said in a video get read by Google and the AI tools. When each video also gets its own page on your site, that page carries those words, the town and the service, and it is one more real thing Google can point to.

You asked this on the call.

DECLINED
What we are not doing

We are not selling you a second review and follow up system.

ServiceTitan can already ask for reviews and follow up on quotes that did not close. Tell us which of its add-ons you are buying and we will use them. We answer every review on your Google profile ourselves.

SCHEDULED
Step 8 · Timeline and terms

Six weeks. You approve every step.

WhenWhat happensYou
Week 1Kickoff call. You show us sites you like. We collect access to the site, your Google profile, ServiceTitan and YouTube, and start work on your Google profileOne hour, and your examples
Week 2Your design: the look and feel on your brand, built from your examples, on your real pagesRound 1 of changes: the direction
Weeks 3 to 4Every page written and built, the new plumbing and electrical pages firstSend job photos as you have them
Week 5The whole site ready to review, with booking, call tracking and forms wired. The ad plan and the pay-per-lead setup are ready to switch onRound 2 of changes: all your feedback, one list
Week 6Final tweaks, then go live. Every old address forwards to its new page, and the monthly work startsRound 3 of changes, then you say go
NOT YET
Step 8b · After it is live

After it is live. The monthly starts at launch, not before.

You are approving a website today. Nothing monthly is billed up front, and the first month starts the day the site goes live, not before. What does start now is the groundwork, at no charge, so launch day is not a cold start. If you decide you never want the monthly, the site is still yours and it still works.

While we build, at no charge

SwarmSystem Pro
$2,997
a month
Your site and your Google profile growing every month, without ads.
  • 20 articles a month, answering what Austin homeowners ask
  • 8 new service and town pages a month
  • Your Google profile posted to every day
  • Every review answered
START HERE
Swarm Domination
$4,997
a month
Everything in Pro, plus paid search and a page for every job you finish.
  • Everything in Pro
  • Google's pay-per-lead ads for all three trades
  • Up to 3 Google search campaigns, each with its own landing page
  • Ads that follow up with visitors who left without calling
  • A page for every finished ServiceTitan job
  • A page for every new YouTube video
  • Ad spend is paid to Google on your card, separate from this

If you want to go after this market properly, Swarm Domination at $4,997 a month is the one we would put you on.

Pro and Domination write the same amount every month. Domination adds paid search and job pages, which is what brings in leads while the free search results are still growing. Free search takes months to build. Ads start the week the site goes live.

Your ad budget, which is not part of this price

We recommend starting at $3,000 a month

Google charges your ad spend to your card directly, every month, in an ad account that is in your name. It never passes through us, and you can see every dollar of it. That covers pay-per-lead ads for all three trades plus the HVAC repair campaign, from launch week.

Up to 3 Google search campaigns are included in the plan. Each one gets about $1,500 a month of ad spend of its own, and we open the next one when the last one has thirty days of results. A campaign past the included ones is $500 once for its landing page and setup, then $300 a month to run it.

The pages each plan adds every month are included in its price. Any page past that is $300 a page, quoted before we build it.

On every lane, done for you

You do not log in, you do not write anything, and you do not post anything. That is what done for you means here, and it is the same on both.

You will see exactly what it is producing

Every call and every booking is tracked back to the page or ad that produced it. You do not have to take our word for what is working, and neither do we.

  • Your CallRail numbers stay, and every call is recorded and tied to its source
  • A live dashboard you open whenever you want, not a PDF once a month
  • What each booked call from ads cost you
  • Tied into ServiceTitan, so once a job is booked and closed the dashboard shows revenue by channel

That last one needs your ServiceTitan connected and your team booking every call in it. We set it up and show them how. Without it we can show you calls, but not dollars, and we would rather say so now.

Hosting is included in any of those lanes at no extra charge. On its own, with no monthly, it is $49 a month. Either way it sits on your own account and your domain stays in your name where it belongs.

Month to month, and you can stop any time. 14 days notice and it ends. No year to sign and no penalty for leaving. We would rather earn the next month than hold you to it.

YOURS
Step 9 · How we work

You own all of it. Leaving is easy.

Leave any time, fourteen days notice. We hand you the full site files and a one page moving guide, and your domain never leaves your account. Nothing goes dark because you stopped paying us.

How you judge us at day 90. Every one of these is inside our control, which is why we are willing to be held to them.
  • Every page we promised is published and you can open it
  • Every old address forwards to the page that replaced it
  • Every call and booking is tracked to the page or ad that produced it
  • Your Google profile has been posted to every day since we got access
  • Job pages are going up from ServiceTitan on their own

We will not promise you a number of calls by a date. On a site this new that is a guess, and you have probably been sold one before.

READY
The part we want you to notice

Ready when you are.

Tell me the plan and the price are right, and the deposit link comes with the reply.

Nothing happens and nothing is owed. The seven findings above are yours to keep, and you can hand them to anybody.